Etail Europe 14 (past event)
22 - 24 June, 2014
Queen Elizabeth II Conference Centre, London, United Kingdom
Array
Barry Wyse
Vice President of Digital
Alex and Alexa
Barry is a Multichannel / eCommerce / Online RetailLeader with a combination of commercial skills, marketing insight,international and product management experience that makes him unique amongsthis peers. He currently works at AlexandAlexa and is responsible for thecreation and delivery of the company digital strategy. AlexandAlexa sells over250 of the best kid's brands to customers around the world. In the past he hasworked for The White Company, eCommera and Burton
Check out the incredible speaker line-up to see who will be joining Barry.
Download The Latest AgendaDay 3
Sunday, December 6th, 2015
15:40 PANEL: Balancing Growth And Profitability In A Fiercely Competitive Market
• Economics of retention vs. acquisition
o When customer acquisition is getting more expensive, how do you make sure you are getting the right bang for your buck?
o What are the best tools for retention beyond sending more emails? How do you maintain frequency?
• Lifetime value of customer
o How do you measure this effectively?
• Competing with three types of business: catalogue driven retailer, store based retailer, pure-play
o Where do you want to be?
o How should you compete?
• Determining how to overcome discounting & ensure long term sustainability
o When customer acquisition is getting more expensive, how do you make sure you are getting the right bang for your buck?
o What are the best tools for retention beyond sending more emails? How do you maintain frequency?
• Lifetime value of customer
o How do you measure this effectively?
• Competing with three types of business: catalogue driven retailer, store based retailer, pure-play
o Where do you want to be?
o How should you compete?
• Determining how to overcome discounting & ensure long term sustainability