Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Barry Wyse, Vice President of Digital at Alex and Alexa

Barry Wyse


Vice President of Digital
Alex and Alexa

Check out the incredible speaker line-up to see who will be joining Barry.

Download The Latest Agenda

Day 3

Sunday, December 6th, 2015


15:40 PANEL: Balancing Growth And Profitability In A Fiercely Competitive Market

• Economics of retention vs. acquisition
o When customer acquisition is getting more expensive, how do you make sure you are getting the right bang for your buck?
o What are the best tools for retention beyond sending more emails? How do you maintain frequency?
• Lifetime value of customer
o How do you measure this effectively?
• Competing with three types of business: catalogue driven retailer, store based retailer, pure-play
o Where do you want to be?
o How should you compete?
• Determining how to overcome discounting & ensure long term sustainability