Fred Prego

Insight and Reward Director
Game.co.uk

Bringing 17 years of experience from insight and marketing roles at Kimberly-Clark & British Airways (where he oversaw the launch of Avios), Fred Prego joined GAME in April 2013. As Insight and Reward director, Fred and his team are at the forefront of using data, loyalty and CRM to ensure GAME stays true to its promise of delivering for UK gamers and drives business success in the recently re-energised video gaming industry.

Check out the incredible speaker line-up to see who will be joining Fred.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015

11:21 Groundbreaking Data Strategy: How To Collaborate With Partners To Monetize Customer Insights & Analytics

The beauty of data is it can be used to understand what is on the consumers mind. It is an evidence based vs. a gut based approach. But when speaking to upper management, the reality is how do you monetise it? What are the practical solutions? This session will look at how to get the most of your database to help change the fortunes of your business. It will delve into how GAME combines unique research and data insights to deliver successful consumer strategies that have helped the company consolidate its leadership of the gaming market. Finally, it will look at how GAME is working with its suppliers and partners to enrich its own database to provide the most powerful insights in the gaming industry.