Sean McKee

Head of E-Commerce and Customer Services
Schuh

Sean McKee is an experienced retailer who joined Schuh in 1996 and progressed through a range of retail roles including store, regional and divisional management.

A long-time advocate of integrating the bricks and clicks in the pursuit of an optimum, single customer experience, he took up his current role in 2010 and restructured the Ecommerce department to make it better suited to the demands of growth at a thriving multi-channel retailer.

A regular contributor at ecommerce events in the UK and beyond, he is passionate about delivering choice and convenience to an increasingly sophisticated and demanding customer.

Check out the incredible speaker line-up to see who will be joining Sean.

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Day 2

Friday, November 6th, 2015

15:00 Proximity: Retail Weapon Of Mass Seduction?

Optimising the use of “nearness” to customer is already delivering serious competitive advantage in a channel agnostic, and consistently tough retail environment. Proximity is arguably well on the way to being a hygiene factor for any business seeking engagement with a connected consumer.
Sean will look at examples of how nearness in all its forms is affecting the way Schuh sees its interaction with customers, and where he sees real value being delivered in the next couple of years. He will touch on:

- Context: how SoLoMo has permanently altered the picture
- Interaction with the technologically-enabled customer – from digital interfaces to search to the respective roles of pull and push messaging. Does a more personal relationship drive improved results?
- Fulfilment: speed, location and the role of stores. What does fit-for-purpose now look like?
- Defining the KPIs of retailing between now and 2020