Alexander Sandover

Commercial Marketing Manager
Twinings

Alexander, originally from a creative background has over a decade of Web builds, Digital Marketing and Online Retail experience. Currently working with Twinings, the 307 year old British premium tea company, to explode their online retail multi channel business. This includes a project to harmonise Twinings online around the globe, by developing a new digital/ e-commerce platform to help individual marketing teams locally market and sell online.

Check out the incredible speaker line-up to see who will be joining Alexander.

Download The Latest Agenda

Day 3

Sunday, December 6th, 2015

14:30 Site Evolvement PANEL: Discovering The Latest Tools & Techniques To Optimise, Increase Speed & Conversion Of Your Site

As eCommerce continues to mature, consumers are becoming less & less patient. If a page takes a split second longer to load than they expect, they will become frustrated. If your site doesn’t function like they want it to, they will go some where else. This panel will look at how to take your website to the next level by covering:

• Connecting emotional benefit to rational conversion- how do you achieve that in practice?
• Defining key metrics in 2014 eCommerce- have we moved beyond standard KPIs? What else should we be looking at?
• Determining how to create a rich customer experience and yet deliver at speed
• Discovering how to reduce returns
o How do you offer reassurance with fit guides?
o What should you do to replicate the in-store experience?
• Understanding how to interact with different generations, if you have a broad customer base