Andreas Hindelang

PUMA, one of the largest sports and lifestyle brands in the world, runs a global commerce business that serves its consumers across 30 countries. Hear from PUMA’s Head of eCommerce EEA & EEMEA, Andreas Hindelang, how PUMA leveraged Demandware’s cloud-based technology to rapidly roll out global operations, established on-the-ground operations to move faster and organized the global commerce teams to balance central brand control with local brand autonomy.