Ben Barnett

CEO
Phase Eight

Chief Executive Officer at Phase Eight (Fashion & Designs) Limited, driving the rapid growth of the Phase Eight brand within Europe, the Middle East and Australasia through solus stores, concessions and online. Phase Eight is a highly successful retailer of premium clothing and accessories, private equity backed by Towerbrook Capital Partners LLP. Sales of over £140 million (and EBITDA margins in excess of 15%) are delivered through over 380 company operated locations worldwide.

Previously Investment Director at Kaupthing Singer & Friedlander and Analyst at JPMorgan Chase.

He graduated from the London Business School in 2003 & the Oxford University in 2000

Check out the incredible speaker line-up to see who will be joining Ben.

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Day 3

Sunday, December 6th, 2015

09:00 Cross channel personalisation at your fingertips: smoothing customer journeys across channels

This talk will discuss the increasing importance of personalisation in real time for online marketing and how through being more agile Phase Eight have significantly increased online sales and reduced the time to market of campaigns.

We will reveal how cross channel personalisation and the SecondSkin™ technology can be used to smoothen customer journeys and increase online sales.

Thanks to our technology, marketing managers have real-time campaigns at their fingertips, designed to test and deploy within hours not weeks. All with zero IT integration.