Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Cassie Lancellotti-Young, VP Optimisation at Sailthru

Cassie Lancellotti-Young


VP Optimisation
Sailthru

Check out the incredible speaker line-up to see who will be joining Cassie.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


14:30 Leveraging 1:1 Leapfrog Personalisation Technology to Drive Incremental Revenue

The proliferation of data has presented marketers with unrivalled opportunities and big challenges. Today's customer is always addressable, browsing on multiple devices, online, offline and are creating massive amounts of data about their preferences and interests in the process. The new marketing mantra is customer-centric personalisation and today's leading commerce brands are using leapfrog technologies to achieve a competitive edge, create brand loyalty and drive higher revenues.

Join Cassie Lancellotti-Young, VP of Data Optimisation and Analytics at Sailthru, the only consumer interest-based automated personalisation platform, and Chad Westleigh, Lead Manager, Digital Marketing & Analytics at Alex & Ani, an Inc. 500 Company with retail stores domestically and internationally, to talk about this new era in how brands communicate with their individual customers to give them what they want, when they want it and transform revenue generation through personalisation. Take valuable lessons from this retail innovator and learn why the C-level consider and recognise the strategic importance of such leapfrog technology.