Chad Westleigh

Lead Manager, Digital Marketing & Analytics
Alex and Ani

Chad Westleigh is the Manager and Lead for Digital Marketing and Analytics for Alex and Ani’s domestic and global business. As part of Chad’s role, he is responsible for all digital based marketing initiatives, ecommerce performance and utilisation of marketing measurement and insight tools to continuously monitor, analyse and optimise their digital presence for increased performance.

With a degree in Entrepreneurship and Marketing coupled with a background in ecommerce, social media marketing and web based analytics, Chad has helped Alex and Ani achieve milestones and accolades such as being named on Internet Retailers Top 500 list as well as ranking #83 on the IR Social 500 list and #12 in the 2013 L2 digital rankings for watch and jewellery brands. He also helped Alex and Ani become the first U.S. brand to roll out Bluetooth Low Energy Beacons across every retail location.

Check out the incredible speaker line-up to see who will be joining Chad.

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Day 2

Friday, November 6th, 2015

14:30 Leveraging 1:1 Leapfrog Personalisation Technology to Drive Incremental Revenue

The proliferation of data has presented marketers with unrivalled opportunities and big challenges. Today's customer is always addressable, browsing on multiple devices, online, offline and are creating massive amounts of data about their preferences and interests in the process. The new marketing mantra is customer-centric personalisation and today's leading commerce brands are using leapfrog technologies to achieve a competitive edge, create brand loyalty and drive higher revenues.

Join Cassie Lancellotti-Young, VP of Data Optimisation and Analytics at Sailthru, the only consumer interest-based automated personalisation platform, and Chad Westleigh, Lead Manager, Digital Marketing & Analytics at Alex & Ani, an Inc. 500 Company with retail stores domestically and internationally, to talk about this new era in how brands communicate with their individual customers to give them what they want, when they want it and transform revenue generation through personalisation. Take valuable lessons from this retail innovator and learn why the C-level consider and recognise the strategic importance of such leapfrog technology.