Dan O'Sullivan

As eCommerce continues to mature, consumers are becoming less & less patient. If a page takes a split second longer to load than they expect, they will become frustrated. If your site doesn’t function like they want it to, they will go some where else. This panel will look at how to take your website to the next level by covering:

• Connecting emotional benefit to rational conversion- how do you achieve that in practice?
• Defining key metrics in 2014 eCommerce- have we moved beyond standard KPIs? What else should we be looking at?
• Determining how to create a rich customer experience and yet deliver at speed
• Discovering how to reduce returns
o How do you offer reassurance with fit guides?
o What should you do to replicate the in-store experience?
• Understanding how to interact with different generations, if you have a broad customer base