Daniel Martin

Principal Consultant for Retail
Maxymiser

Daniel has worked as the Principal Consultant for Retail at Maxymiser since December 2011. Daniel has 16 years’ experience providing consultancy services to blue chip companies and has extensive knowledge of online marketing and analytics to help clients implement a successful optimisation strategy.

Check out the incredible speaker line-up to see who will be joining Daniel.

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Day 2

Friday, November 6th, 2015

14:30 What retailers need for the ultimate personalisation and optimisation strategy

In this presentation, Matthew Curry, Head of Ecommerce for Lovehoney joins Maxymiser’s Head of Retail, Daniel Martin for a visually entertaining presentation with practical tips, case studies and the must do’s to be successful. Whether delivering targeted, personalised content based on user behaviour, geo-location, gender, etc or testing your basket and checkout to optimise conversion rates the marketers requirement remains constant – accurate and statistically valid data to make the right decision for their business!

You’ll hear how Lovehoney has become a truly customer centric business through a combination of both testing and personalisation, and how to implement this into your own working day.