Dave Elston

Head of E-Commerce
Clarks

Dave Elston has extensive retail and online experience at both HMV and Clarks. At HMV, Dave launched a number of exciting online initiatives before moving to Clarks. At Clarks, Dave set up the European eCommerce Operation 2 years ago, and has launched 4 localized websites as part of that set up, driving fantastic sales growth. He has a great understanding of how to bring IT, marketing and logistics together for the benefit of the customer, and is a passionate believer in the need for local implementation of a Global vision. Clarks is the world’s leading everyday footwear brand.

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Day 3

Sunday, December 6th, 2015

11:40 Global Customer Insights: Identifying Differences In Customer Behaviour Across Different Countries To Determine How You Should Adjust Your Proposition & Fit Into That Marketplace

• Customers thoughts around home shopping in different markets
• How product needs differ (or not)
• Expectations on delivery - speed, cost, etc. and attitude to returns
• Payment methods and the use of credit to finance purchases
• Marketing methods - for example how usage of TV, search, press and DM varies
• Expectations around pricing and promotional offers (eg coupon culture in US not seen elsewhere)
• Competitive environments, impact on customer loyalty
• Legal and taxation implications and impact on customer behaviour (data protection)