Etail Europe 14 (past event)
22 - 24 June, 2014
Queen Elizabeth II Conference Centre, London, United Kingdom
Array
David Hathiramani
Co-Founder
ASuitThatFits.com
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest AgendaDay 3
Sunday, December 6th, 2015
15:40 PANEL: Balancing Growth And Profitability In A Fiercely Competitive Market
• Economics of retention vs. acquisition
o When customer acquisition is getting more expensive, how do you make sure you are getting the right bang for your buck?
o What are the best tools for retention beyond sending more emails? How do you maintain frequency?
• Lifetime value of customer
o How do you measure this effectively?
• Competing with three types of business: catalogue driven retailer, store based retailer, pure-play
o Where do you want to be?
o How should you compete?
• Determining how to overcome discounting & ensure long term sustainability
o When customer acquisition is getting more expensive, how do you make sure you are getting the right bang for your buck?
o What are the best tools for retention beyond sending more emails? How do you maintain frequency?
• Lifetime value of customer
o How do you measure this effectively?
• Competing with three types of business: catalogue driven retailer, store based retailer, pure-play
o Where do you want to be?
o How should you compete?
• Determining how to overcome discounting & ensure long term sustainability