Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

Array

Don Bush, VP, Marketing at Kount

Don Bush


VP, Marketing
Kount

Check out the incredible speaker line-up to see who will be joining Don.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


15:30 Incremental Sales Through Better Fraud Detection

Have you ever considered how much incremental revenue you are losing because your fraud detection tools are turning away good customers? It happens everyday. When customers are declined based on poor fraud prevention systems it can cost online retailers sales and a lot more. Your online reputation is at stake very time a legitimate transaction is declined due to the suspicion of fraud. We’ll review two case studies that show what retailers are doing to maximize sales, enhance brand reputation and reduce fraud.