Don Bush

VP, Marketing
Kount

In his role as VP of Marketing Don works with online retailers, industry analysts, consultants, law enforcement and trade associations to determine best practices, trends in the market place and the latest threats to ecommerce businesses. Don has been a regular speaker on fraud topics at several industry events in the U.S. and Europe including: Merchant Risk Council, CardNotPresent.com, Shop.org, MasterCard Academy of Risk, eTail and Internet Retailing conferences.

Check out the incredible speaker line-up to see who will be joining Don.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015

15:30 Incremental Sales Through Better Fraud Detection

Have you ever considered how much incremental revenue you are losing because your fraud detection tools are turning away good customers? It happens everyday. When customers are declined based on poor fraud prevention systems it can cost online retailers sales and a lot more. Your online reputation is at stake very time a legitimate transaction is declined due to the suspicion of fraud. We’ll review two case studies that show what retailers are doing to maximize sales, enhance brand reputation and reduce fraud.