Enrique Duvos

Director, Product Marketing & Enablement
Akamai

Enrique Duvos is a 17 year professional in the IT/Software industry, having joined Akamai in 2014 with strong expertise in Web and Mobile content creation and delivery. Prior to joining Akamai, Enrique managed several Global teams at Adobe Systems, helping customers design and develop the most advanced and unique web experiences across devices.

Most recently, Enrique serves as the Director of Product Marketing and Enablement for Akamai's Europe, Middle East and Africa division where he has responsibility for driving Akamai's Web Experience product strategy across EMEA. Enrique holds a degree in Computer Science from the University of Southern Maine, a Masters in Computer Science from Boston University, and a PMD from IESE Business School in Madrid.

Check out the incredible speaker line-up to see who will be joining Enrique.

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Day 3

Sunday, December 6th, 2015

09:25 International Expansion PANEL: Delivery A Multi-Channel Value Proposition Abroad

As UK retailers continue to expand abroad and raise Britain’s net exports, the multi-channel landscape across Europe & Asia continues to catch-up. International Expansion is no longer just about context and translating your site, but considering the full multi-channel shopper journey. This session will investigate:

• Determining which countries that are attractive to expand into, have high smartphone penetration rates
• Discovering how you can apply lessons learned from the UK to Europe & other developing ecommerce areas
• Evaluating if you should be developing an offline presence, as well as an online presence
• Defining an international expansion strategy in multiple regions
o What are the international laws to consider? How does each country handle returns?
• Finding out how to create brand awareness in a completely new region
o How do you find the right partners, blogs, agencies & affiliates?