Franck Zayan

President of eCommerce
Conde Nast

Entrepreneur and expert in retail, e-commerce and technology, Franck has contributed to build international e-commerce players.

Franck has been a regular speaker on subjects related to retail & omni-channel, Digital Commerce and entrepreneurship. He has been mentoring entrepreneurs for many years and was a sponsor of eBusiness Masters's Degrees in major French Business schools.

Check out the incredible speaker line-up to see who will be joining Franck.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015

08:05 Opening Panel: Differentiating Yourself in A Highly Competitive World

As the marketplace becomes more & more saturated, it becomes very difficult to differentiate. There is a fine line between the sites that get traction & those that don’t. In this environment, how do you create loyalty? How do you remain unique? This session will investigate:

o Discovering how to maintain a USP when differentiating factors are becoming hygiene
o Determining how technology can enable a better experience

If everyone has same technology, how do you improve?

o Investigating the 3 levers- price, range and service

Cannot have best price, biggest range and great service and make money

How do you best optimise that and where do you fit?

o Realising how to get to know your customer better

How well do you know your customer?
Do you understand their habits?
What makes them drop out?