Glen Richardson

CMO
Fruugo

Glen Richardson is the CMO at Fruugo; a global marketplace operating in 23 countries. Glen has spent 14 years in the industry and has founded various ventures including a rewards company that he sold in 2009. He is a thought leader in eCommerce and has written for publications such as Internet Retailing and .net Magazine. He has spoken at events such as TFM&A, eCommerce Expo and recently chaired the Insight Conference at Marketing Week Live. Glen is listed on esellermedia.com as “one of the top 20 eCommerce professionals you should follow on twitter” (alongside execs from ASOS, Tesco, Amazon and Shopify).

Fruugo.com is a global online marketplace for retailers and for shoppers. Operating in 23 countries across the globe in the shopper's languages, currencies and major payment methods, shoppers in any country can buy cross border from multiple retailers (even from multiple countries) all in one transaction. Fruugo enables retailers to sell internationally and be paid in their local currency. It feels local but it's truly global.

Check out the incredible speaker line-up to see who will be joining Glen.

Download The Latest Agenda

Day 3

Sunday, December 6th, 2015

12:40 BRIC Countries: The Challenges & Opportunities Of Online Cross-Border Retail & BRIC Nations

The challenges of online cross-border retailing are far from limited to just translation of languages and providing various currency options. These challenges include other complexities such as the cost of market entry, consumer laws and payment fragmentation. Glen will set the scene, share valuable insights from a Global marketplace and walk you through each of the cross-border challenges.

• Gain insights into the cross-border market
• Learn about the anatomy of a cross-border shopper
• Understand why cross-border is growing
• Learn about the key challenges of trading cross-border