Ian Chambers

Chief Digital Officer
GAME

Ian heads up digital at GAME covering everything from console and PC downloadable content through to management of the online channel, app and upcoming marketplace. Prior to GAME, Ian worked in a variety of publishing, media and digital roles at EA, Ubisoft and IGN.

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015

08:05 Opening Panel: Differentiating Yourself in A Highly Competitive World

As the marketplace becomes more & more saturated, it becomes very difficult to differentiate. There is a fine line between the sites that get traction & those that don’t. In this environment, how do you create loyalty? How do you remain unique? This session will investigate:

o Discovering how to maintain a USP when differentiating factors are becoming hygiene
o Determining how technology can enable a better experience

If everyone has same technology, how do you improve?

o Investigating the 3 levers- price, range and service

Cannot have best price, biggest range and great service and make money

How do you best optimise that and where do you fit?

o Realising how to get to know your customer better

How well do you know your customer?
Do you understand their habits?
What makes them drop out?