Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

Array

Ian Chambers


Chief Digital Officer
GAME

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


08:05 Opening Panel: Differentiating Yourself in A Highly Competitive World

As the marketplace becomes more & more saturated, it becomes very difficult to differentiate. There is a fine line between the sites that get traction & those that don’t. In this environment, how do you create loyalty? How do you remain unique? This session will investigate:

o Discovering how to maintain a USP when differentiating factors are becoming hygiene
o Determining how technology can enable a better experience
  • If everyone has same technology, how do you improve?
o Investigating the 3 levers- price, range and service
  • Cannot have best price, biggest range and great service and make money
  • How do you best optimise that and where do you fit?
o Realising how to get to know your customer better
  • How well do you know your customer?
  • Do you understand their habits?
  • What makes them drop out?