Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

Array

James Davey


Director of Direct
Joules Clothing

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda

Day 3

Sunday, December 6th, 2015


08:20 FIRESIDE CHAT: Shifting Brick & Mortar Establishments To Digital: How Do You Overcome The Barriers?

As brick & mortars continue to battle with the likes of Amazon, how do you make the transition into the digital age? Looking outside of fashion retail, those that have failed to change (like Blockbuster), have lost. You must transform how you market, transact, serve, and organise around the new, evolving customer experiences. These changes bring about a new era of agile commerce. Digital leaders will optimise their people, processes, and technology to serve today's empowered, ever-connected customers across a rapidly evolving set of customer touch points.

• Understanding how to step out of being caught in the day to day and move towards thinking in 20-30 year increments
• Implementing project management strategies including processes, policies and more to shift to the digital age
o What are the differences between pre omni-channel and post omni-channel?
• Getting to grips with changes in inventory management-
o How has that been changed with one channel to another?
• Revolutionising reporting
o How has this shifted? How have you kept up the enthusiasm across departments?