Jan Mehmet

Global Ecommerce Director
Jack Wills

Jan has spent the last 18 years in retail & ecommerce, launching businesses, developing International Markets and creating growth strategies in the Music and Fashion Apparel / Footwear sectors. Operating in both the niche and high Street, his entrepreneurial and engaging approach saw him set up his first retail outlet in Covent garden in 1994, followed by a chain of concession stores within the life style retailer, Urban Outfitters, before joining them and going on to run their multi language European ecommerce business where he was responsible for Ecommerce, Digital Creative, Social, Digital Marketing, Direct mail, Pr, Production and Operations. Following UO, he joined the footwear brand Fitflop as their Global Ecommerce Director where he oversaw Ecommerce, Digital Strategy, Social, Digital Marketing, Operations and fulfilment. His remit was that of globalising the online channel, opening up 28 countries initially and continuing to expand its International online portfolio. Now he is Global eCommerce Director for Jack Wills

Check out the incredible speaker line-up to see who will be joining Jan.

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Day 3

Sunday, December 6th, 2015

09:25 International Expansion PANEL: Delivery A Multi-Channel Value Proposition Abroad

As UK retailers continue to expand abroad and raise Britain’s net exports, the multi-channel landscape across Europe & Asia continues to catch-up. International Expansion is no longer just about context and translating your site, but considering the full multi-channel shopper journey. This session will investigate:

• Determining which countries that are attractive to expand into, have high smartphone penetration rates
• Discovering how you can apply lessons learned from the UK to Europe & other developing ecommerce areas
• Evaluating if you should be developing an offline presence, as well as an online presence
• Defining an international expansion strategy in multiple regions
o What are the international laws to consider? How does each country handle returns?
• Finding out how to create brand awareness in a completely new region
o How do you find the right partners, blogs, agencies & affiliates?