Jon Asbury

Multi Channel Director
Go Outdoors

Jon Asbury is Multichannel Director at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 15 years experience in eCommerce retailing and is responsible for the commercial performance, operational effectiveness and strategic development of the GO Outdoors Multichannel business. GO are one of the few retailers to have an understanding of offline customers that matches their understanding of online customers. Prior to this Jon led a team of specialists responsible for the development and trading of the Halfords Multichannel offer.

Check out the incredible speaker line-up to see who will be joining Jon.

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Day 2

Friday, November 6th, 2015

09:10 Delivery PANEL: Delivery Experience – A Key Driver For On-Line Retailers Growth

- Operations: Evaluating the models to optimise delivery
o What delivery options do you currently offer? What should we be offering?
- Determining which partners to engage with
o Couriers/services? Click & collect? Collect ? Shutl?
- Linking online with in-store through click & collect
o Discussing how to make this work practically with real time inventory levels
o How can customers be upsold when in-store?
- Improving the customer experience:
o How do you have a better impact on returns/refunds?
o How do we create a good experience behind the scenes? Customer is king
o How do you entice customer to go above free delivery?
o How do you operate in a world with a demanding customer