Jon Rudoe

Director of Online
Sainsbury's

Jon joined Sainsbury’s in July 2011 as Director of Online, leading the Grocery and Non-Food Online businesses. In March 2013 he also took on responsibility for Digital – Sainsbury’s omnichannel strategy, building the Digital/User Experience team, Mobile Scan & Go, and leading the Digital Entertainments businesses. In March 2014 he was appointed to the Operating Board as Digital and Technology Director, combining his digital responsibilities with leadership of the IT function, reinforcing Sainsbury’s commitment to its digital future. Jon joined Sainsbury’s from Ocado where as Head of Retail he led marketing, user experience, trading, own brand and supply chain. Previously, Jon was a management consultant (Bain & Company) and worked in venture capital. Jon has an MBA with High Distinction (Baker Scholar) from the Harvard Business School.

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Day 3

Sunday, December 6th, 2015

08:20 FIRESIDE CHAT: Shifting Brick & Mortar Establishments To Digital: How Do You Overcome The Barriers?

As brick & mortars continue to battle with the likes of Amazon, how do you make the transition into the digital age? Looking outside of fashion retail, those that have failed to change (like Blockbuster), have lost. You must transform how you market, transact, serve, and organise around the new, evolving customer experiences. These changes bring about a new era of agile commerce. Digital leaders will optimise their people, processes, and technology to serve today's empowered, ever-connected customers across a rapidly evolving set of customer touch points.

• Understanding how to step out of being caught in the day to day and move towards thinking in 20-30 year increments
• Implementing project management strategies including processes, policies and more to shift to the digital age
o What are the differences between pre omni-channel and post omni-channel?
• Getting to grips with changes in inventory management-
o How has that been changed with one channel to another?
• Revolutionising reporting
o How has this shifted? How have you kept up the enthusiasm across departments?