Jonathan Wall

Jonathan Wall began his E-Commerce career at dabs.com when in September 1999 the decision was taken to transform the IT Catalogue Mail Order business into dabs.com.  As Marketing Director Jonathan and his team was instrumental to the success of Dabs online and helped Dabs become one of the UK’s first and most successful pure-play online retailers.

In 2006 dabs.com was sold to BT Retail and as Marketing Director Jonathan helped with the integration of Dabs into BT and the transition of the BT Shop onto Dabs’ E-Commerce platform.
Jonathan left Dabs in September 2008 to become CEO at Flowersdirect.co.uk, one of the UK’s leading online florists. With its 900 member florists across the UK offering same day delivery of flowers and gifts, Flowersdirect are on their way to being established as a strong challenger to the established hierarchy in the Floral sector and since joining Jonathan has overseen a business transformation that has included a new business and E-Commerce system and the overhaul of the product offering.

In April 2010 Jonathan took on the role of Group E-Commerce Director of Shop Direct Group the UK’s leading Home Shopping business. With control of the commercial performance on the group’s websites,  Jonathan’s expertise is being used to drive new visitors to the sites which include brands such as Littlewoods, Very and new brands including isme. Jonathan’s remit also includes the optimisation of these sites and improving conversion rates and visitor journeys.