Jonathon Brown

Chief Executive Officer
M and M Direct

Jonathon is CEO of MandM Direct (www.mandmdirect.com) the leading online sports, fashion and outdoor outlet retailer. MandM delivers outstanding value to over 3 million customers in the UK and internationally and lists over 200 world class brands in its portfolio. Jonathon joined the Company in early 2012 to lead its next growth phase as it drives forward its International, Multi Channel and Own Brand strategies.

Prior to joining MandM Jonathon was Online Director for John Lewis leading the transformation of the online proposition in-store, online and on mobile, delivering a three-fold increase in online sales over 3 years and taking it to over 25% of the Retailers total sales. Jonathon was accountable for the John Lewis online strategy, operations, marketing and merchandising in the UK and overseas.

Before John Lewis, Jonathon was Multi Channel Director for B&Q with accountability for defining and delivering the retailers’ Multi Channel strategy and change programme. A change programme that included Reserve & Collect, in-store kiosks, online range development, visualisation tools and a raft of social and marketing innovations. All helping B&Q online sales and profit more than double. Previously, Jonathon was Head of eChannels at Aviva and Senior Marketing Manager at British Airways.

Check out the incredible speaker line-up to see who will be joining Jonathon.

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Day 3

Sunday, December 6th, 2015

09:25 International Expansion PANEL: Delivery A Multi-Channel Value Proposition Abroad

As UK retailers continue to expand abroad and raise Britain’s net exports, the multi-channel landscape across Europe & Asia continues to catch-up. International Expansion is no longer just about context and translating your site, but considering the full multi-channel shopper journey. This session will investigate:

• Determining which countries that are attractive to expand into, have high smartphone penetration rates
• Discovering how you can apply lessons learned from the UK to Europe & other developing ecommerce areas
• Evaluating if you should be developing an offline presence, as well as an online presence
• Defining an international expansion strategy in multiple regions
o What are the international laws to consider? How does each country handle returns?
• Finding out how to create brand awareness in a completely new region
o How do you find the right partners, blogs, agencies & affiliates?