Etail Europe 14 (past event)
22 - 24 June, 2014
Queen Elizabeth II Conference Centre, London, United Kingdom
Array
Julian Baker
Cross Channel Marketing Director
White Stuff
Check out the incredible speaker line-up to see who will be joining Julian.
Download The Latest AgendaDay 2
Friday, November 6th, 2015
08:05 Opening Panel: Differentiating Yourself in A Highly Competitive World
As the marketplace becomes more & more saturated, it becomes very difficult to differentiate. There is a fine line between the sites that get traction & those that don’t. In this environment, how do you create loyalty? How do you remain unique? This session will investigate:
o Discovering how to maintain a USP when differentiating factors are becoming hygiene
o Determining how technology can enable a better experience
o Discovering how to maintain a USP when differentiating factors are becoming hygiene
o Determining how technology can enable a better experience
- If everyone has same technology, how do you improve?
- Cannot have best price, biggest range and great service and make money
- How do you best optimise that and where do you fit?
- How well do you know your customer?
- Do you understand their habits?
- What makes them drop out?