Kate Smyth

E-Commerce Director
The Dune Group

Kate has over 17 years’ experience in online and ecommerce and combines her 2 greatest loves – ecommerce and great shoes as Ecom Director for the Dune Group. Previously Kate was the Ecommerce Director at LK Bennett, and has held ecommerce management roles in retail, climate change, financial news, education and online banking.

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015

15:30 International eCommerce Lessons Learned

Leading retailers share the international online marketing lessons they have learned. Insights will include why they chose to target new markets with their websites, what surprised them the most, and the advice they have for companies looking to reach an international audience online.

Day 3

Sunday, December 6th, 2015

09:25 International Expansion PANEL: Delivery A Multi-Channel Value Proposition Abroad

As UK retailers continue to expand abroad and raise Britain’s net exports, the multi-channel landscape across Europe & Asia continues to catch-up. International Expansion is no longer just about context and translating your site, but considering the full multi-channel shopper journey. This session will investigate:

• Determining which countries that are attractive to expand into, have high smartphone penetration rates
• Discovering how you can apply lessons learned from the UK to Europe & other developing ecommerce areas
• Evaluating if you should be developing an offline presence, as well as an online presence
• Defining an international expansion strategy in multiple regions
o What are the international laws to consider? How does each country handle returns?
• Finding out how to create brand awareness in a completely new region
o How do you find the right partners, blogs, agencies & affiliates?