Matthew Curry

In this presentation, Matthew Curry, Head of Ecommerce for Lovehoney joins Maxymiser’s Head of Retail, Daniel Martin for a visually entertaining presentation with practical tips, case studies and the must do’s to be successful. Whether delivering targeted, personalised content based on user behaviour, geo-location, gender, etc or testing your basket and checkout to optimise conversion rates the marketers requirement remains constant – accurate and statistically valid data to make the right decision for their business!

You’ll hear how Lovehoney has become a truly customer centric business through a combination of both testing and personalisation, and how to implement this into your own working day.