Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Matthew Curry


Head of eCommerce
Lovehoney

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


14:30 What retailers need for the ultimate personalisation and optimisation strategy

In this presentation, Matthew Curry, Head of Ecommerce for Lovehoney joins Maxymiser’s Head of Retail, Daniel Martin for a visually entertaining presentation with practical tips, case studies and the must do’s to be successful. Whether delivering targeted, personalised content based on user behaviour, geo-location, gender, etc or testing your basket and checkout to optimise conversion rates the marketers requirement remains constant – accurate and statistically valid data to make the right decision for their business!

You’ll hear how Lovehoney has become a truly customer centric business through a combination of both testing and personalisation, and how to implement this into your own working day.