Neil Sansom

eCommerce Director
Moss Bros Group Plc

Neil Sansom is currently Ecommerce Director for Moss Bros, prior to this he was Marketing Director for 3 years at M & M Direct where he led the online Sales growth. Previously Neil worked with the world’s second largest e-tailer, Otto Group, where, as Business Development Director, he launched the innovative fashion brand, Oli.co.uk. Wider experience includes marketing and commercial experience at Kingfisher, Freeserve and Shop Direct. Neil was also responsible for Comet’s first e-commerce website and for building a multi-channel strategy for Shell International.

Check out the incredible speaker line-up to see who will be joining Neil.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015

12:50 PANEL: How To Identify, Understand & Glue Together Customer Multi-Channel Journeys

• Getting to grips with what the customer journey means
o How do you break down online/offline, presales/aftersales, monochannel/multichannel?
• Understanding how to evaluate the different points of the customer journey & measure it
• Determining if there is one or many customer journey types and how to treat each one
• Allocating and managing budgets
o What role does the customer journey play in this?
o How does mobile fit into the idea?