Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

Array

Paul Kendrick, Marketing Director at JD Williams

Paul Kendrick


Marketing Director
JD Williams

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


15:00 Getting To Grips With Different Approaches To Customer segmentation To Determine Which One Makes Sense For Your Business

As a Direct Mail business, historically segmentation has been in JD Williams’ blood for some time and they have a variety of models they use.

This session will look at:

• Getting to grips with the best tools you should use to structure data from areas including Facebook chatter, social, airline data, transactions and marrying those to draw meaningful insights
• Implementing personalised & segmented campaigns to create a greater customer experience
o How does it look from an organisational perspective?
o How do you create a consistent campaign?
o Does personalisation sit alongside traditional segmentation or replace it?
• One segmentation model alone is unlikely to suffice- this session will show the different areas JD Williams considers