Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Ulrik Bo Larsen, Founder & CEO at Falcon Social

Ulrik Bo Larsen


Founder & CEO
Falcon Social

Check out the incredible speaker line-up to see who will be joining Ulrik Bo.

Download The Latest Agenda

Day 2

Friday, November 6th, 2015


12:50 PANEL: How To Identify, Understand & Glue Together Customer Multi-Channel Journeys

• Getting to grips with what the customer journey means
o How do you break down online/offline, presales/aftersales, monochannel/multichannel?
• Understanding how to evaluate the different points of the customer journey & measure it
• Determining if there is one or many customer journey types and how to treat each one
• Allocating and managing budgets
o What role does the customer journey play in this?
o How does mobile fit into the idea?