Adrian Maguire

General Manager, Web Analytics
TUI

Adrian is the General Manager for Online Analytics for TUI UK Ltd, the largest overseas holiday operator in the UK. Adrian joined TUI in 2005 after graduating from Loughborough University with a degree in International Business Studies. With a background in online data analysis since joining TUI, Adrian currently leads the online analytics team looking after the tagging, configuration and analysis for the thomson.co.uk and firstchoice.co.uk websites.

Check out the incredible speaker line-up to see who will be joining Adrian.

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Day 1

Tuesday, October 6th, 2015

15:00 Customer Success: Implementing Mobile Analytics at TUI

As TUI consumers embrace a more mobile experience, there is a high need for technology to keep up with the growing mobile experience demand. Learn about how TUI is leveraging Ensighten in conjunction with their analytics partners to better understand consumer behavior. Discussion topics will include why TUI is using Ensighten, details of the implementation, and key lessons learned. Hear from Adrian Maguire, TUI’s General Manager of Analytics on how they leverage Ensighten to gain the analytics intelligence and marketing agility needed to better serve their mobile customers.firstchoice.co.uk websites.