Alex Chruszcz

Head of Insight and Pricing
Asda

•    Alex joined Asda in 2011 to manage Insight and Pricing– responsible for research, data, analytics and pricing across the organisation. The team’s priority is the bringing together of data and information from all areas of the business to create powerful and actionable customer insights.
•    Asda is the UK’s 2nd largest retailer, with over 18million regular shoppers, online and offline, across food, clothing and general merchandise. The past few years have seen Asda successfully grow through a wide range of new online and retail propositions, supported by an increasingly rich understanding of customer needs.
•    Previously with customer insight leaders dunnhumby and emnos, Alex has worked with many leading global businesses across a range of sectors including retail, travel, financial services, utilities and telco.

Check out the incredible speaker line-up to see who will be joining Alex.

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Day 1

Tuesday, October 6th, 2015

14:30 Understanding How Legacy Systems And IT Infrastructure Can Communicate Effectively Together With Emerging Channels To Gain A 360 Degree View Of The Customer

• Understanding how to create meaningful insights from data transaction reports

o Do you use transactional data and analysis from that to drive online tooling?

o Would you use back office system like SAP, Cognus to hold CRM?

• Determining how to create better automation by connecting data to front end systems
• Omni-channel customers are worth twice as much as single channel :

o How do you migrate more single to multi-channel?

• If you know someone who is multi-channel, you know they are going to shop in-store too:

o How do you more effectively target them?