Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

Array

Alex Chruszcz, Head of Insight and Pricing at Asda

Alex Chruszcz


Head of Insight and Pricing
Asda

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015


14:30 Understanding How Legacy Systems And IT Infrastructure Can Communicate Effectively Together With Emerging Channels To Gain A 360 Degree View Of The Customer

• Understanding how to create meaningful insights from data transaction reports
o Do you use transactional data and analysis from that to drive online tooling?
o Would you use back office system like SAP, Cognus to hold CRM?
• Determining how to create better automation by connecting data to front end systems
• Omni-channel customers are worth twice as much as single channel :
o How do you migrate more single to multi-channel?
• If you know someone who is multi-channel, you know they are going to shop in-store too:
o How do you more effectively target them?