Carin van Vuuren

Carin is Chief Marketing Officer at Usablenet, the global leader in mobile and multi-channel technology and a pioneer in mobile usability. She is an experienced marketer with a diverse background and over 15 years’ experience in brand-building and strategic marketing communications. Carin’s career experiences include running an independent brand consultancy as well as brand leadership roles in Fortune 500 companies. Her industry experience includes working with brands such as Johnson & Johnson, UPS, KKR, JPMorgan Chase, Citi Group, Manpower and Pepsico. Prior to joining Usablenet, Carin was Executive Director of Corporate Branding at Landor Associates, a leading global brand agency and part of WPP, the world’s largest advertising and marketing services group.

Some of her recent achievements include leading the global rebranding and integration of Janssen, Johnson & Johnson’s portfolio of pharmaceutical companies. In financial services she led the rebranding of KKR, one of the world’s premier private equity firms. In consumer financial services, she led the branding for CitiGold in the affluent market segment, and as head of Branding for JPMorgan Chase, she led the refresh of the Chase retail brand. In 2004 Carin worked with UPS on its global repositioning which led to the award-winning "What can Brown do for you?" campaign. As testimony to the success of these efforts, UPS was recognized by Fortune magazine as one of the world's "most admired" companies in 2005.

Carin is a native South African who now calls New York home. She holds degrees in Marketing Management, Journalism and Foreign Languages. She is competent in five languages, including German and French.