Colby Hanks

Online Marketing Manager
Estee Lauder

Colby joined The Estée Lauder Companies in 2011 as an Online Analyst with a mission to enhance the online experience for consumers of the world's leading beauty brands across ELC's inspiring portfolio. Her philosophy for utilising online figures to drive success includes celebrating those successes as well, as one of the most effective mediums to engage decision-makers. Originally from Texas, Colby relocated to the UK in 2008 with Coremetrics, after having spent four years on the road as a Training Specialist across all Industry Verticals of the (now IBM) Digital Analytics Platform. While monitoring behavioural trends across a wide variety of audiences she discovered the power of data, converting unproven ideas into proven results. Colby's career revolves around assisting others to test and prove their instinct, but most of all to trust it.

Check out the incredible speaker line-up to see who will be joining Colby.

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Day 1

Tuesday, October 6th, 2015

17:10 Marrying Up Real Time Data With Historical Data

This session will reveal the power of trending for historical context; it will also provide proven strategies for taking action in the moment.
• How do you extract maximum value from historical data?
• How do you link online and offline business intelligence?
• How can historical data help you in real-time?
• How do you manage the ongoing monitoring and distribution of data?