Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Colby Hanks, Online Marketing Manager at Estee Lauder

Colby Hanks


Online Marketing Manager
Estee Lauder

Check out the incredible speaker line-up to see who will be joining Colby.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015


17:10 Marrying Up Real Time Data With Historical Data

This session will reveal the power of trending for historical context; it will also provide proven strategies for taking action in the moment.
• How do you extract maximum value from historical data?
• How do you link online and offline business intelligence?
• How can historical data help you in real-time?
• How do you manage the ongoing monitoring and distribution of data?