Graham Cooke

Managing Director and Founder
Qubit

In 2010, Graham Cooke and three other ambitious Googlers flew the nest and formed a new breed of data intelligence company. Qubit's mission is to help businesses get closer to their customers by discovering behavioural insights in visitor data and delivering personalised content to improve the online experience.

In three years, Qubit has grown from four to over 100 people, and features a hearty mix of data scientists, artificial intelligence engineers and visionary analysts. The secret to their rapid growth lies in Graham's instinctive ability to embrace the latest technological breakthroughs, taking advantage of the cloud and advances in big data processing power. He honed these skills whilst working as Google's Global Leader on their ecommerce effectiveness strategy and also whilst driving Google’s internal strategy to develop an ecosystem to improve websites.

Graham has always been wired into interesting technology and cut his teeth whilst creating a new on-demand TV box in his pre-Google days. No stranger to the lime light, Graham has appeared numerous times for Google and Qubit on the FT, BBC, CNN, ITV and at regularly inspires crowds at ecommerce events.

Check out the incredible speaker line-up to see who will be joining Graham.

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Day 1

Tuesday, October 6th, 2015

11:50 Become a Real-Time Retailer: How to Use Personalisation as your Future Growth Strategy

We’re part of the Apple, Facebook and Google generation, where simplicity and usefulness are implicit to online success. Businesses need to think fast and fail faster to deliver this promise, using data to inspire marketing decisions and create seamless online experiences. At the heart of this marketing renaissance is personalisation; the ability to target content, products or offers to specific groups of people based on their onsite behaviour or demographics.

In this presentation, Qubit CEO Graham Cooke teams up with On Line and Business Development Director Tim Stacey of DFS Furniture. Together they’ll explain the practical steps needed to deliver personalisation in real-time, from data collection and processing to finding insights and having the right team behind you. Tim will offer first hand case studies of how DFS approaches their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.