Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Helen Colclough, Ecommerce Development Manager at River Island

Helen Colclough


Ecommerce Development Manager
River Island

Check out the incredible speaker line-up to see who will be joining Helen.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015


11:21 Building For The Future: How And Why River Island.Com Went Responsive

Hear the inside story on how one of the most well-known and historic brands on the UK High Street took the decision to launch an innovative site redesign and structure. The RI.com team will take you through their decision making and design process for their new site and how it supports the multichannel strategy of the business. They’ll discuss some of the impacts of the new site as well as share tips on how to avoid some of the pitfalls of a project on this scale. This session will cover:
• How River Island.com innovates in development
• The key considerations for their Responsive site
• What they learned along the way
• Project outcomes