John Trowell

John Trowell is an EMM Enterprise Marketing Management specialist with +14 years of experience in the field. John has a background in software and marketing obtained while working with leading international EMM software vendors, marketing agencies and marketing executives in major international companies. John has a unique blend of marketing and technology domain expertise coupled with a keen understanding of how Technology has had a dramatic effect on marketing and is reshaping the relationships between marketing and IT. John manages the IBM ExperienceOne team in the UK ; providing customer engagement solutions to marketing, sales and service including rich customer analytics, omni-channel engagement, MobileFirst customer engagement and real time personalization services.