Matthew Ridout

Head Of Seo
Farfetch

Matt Ridout has 9 years’ experience working in online marketing and specialises in Search Engine Optimisation. He joined Farfetch in July 2012 as the Head of SEO for online retailer Farfetch where he has built an in-house team responsible for the global organic search growth of the business. He is focused on international expansion and optimization through multiple search engines in local markets around the world. As part of his role, he’s defined internal SEO processes within the business and heads up content marketing strategies, blogger outreach techniques and manages the Google+ social platform. Prior to Farfetch Matt worked as a Digital Account Director for LBi (formally bigmouthmedia) where he was responsible for the digital growth in multiple channels of key blue chip accounts in the retail, finance and travel verticals.

Check out the incredible speaker line-up to see who will be joining Matthew.

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Day 1

Tuesday, October 6th, 2015

15:30 Focusing On Your Content Marketing Strategy To Increase Natural Rankings

Historically, as marketers, content has been our responsibility. But today, everyone seems to have a role in content development and management. While it can be one of our most powerful tools, if you don’t learn how to properly develop and distribute content, you’re spinning your wheels. Matthew Ridout explains how to best lay out your roadmap to maximize the value of your content development.

· Learn how to best align your content with short and long
· term marketing objectives
· Hunt and source content with an editorial plan and employee activation
· Understand the opportunities that come with creating content within content
· Create a finely tuned and targeted distribution plan