Michelle Beeson

Analyst, eBusiness & Channel Strategy
Forrester Research

Michelle serves eBusiness & Channel StrategyProfessionals. Her research covers eCommerce in Europe, with a particular focusin the retail industry. Her current areas of research include EuropeaneCommerce trends and forecasting, multichannel retail, and the impact ofchanging consumer behavior on the retail industry in Europe.

Check out the incredible speaker line-up to see who will be joining Michelle.

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Day 1

Tuesday, October 6th, 2015

16:40 Redefining Metrics in a Multichannel World

Customers are accessing your digital presence via multiple devices and in a variety of contexts. To succeed in this diverse marketplace, retailers must understand how their customers are researching and buying across all touchpoints. Forrester's Retail Segmentation and Cross-Channel (web-influenced) Retail Sales Forecast shed bright light on this critical behaviour. • Understand changing multi-touchpoint consumer shopping behaviour • Learn how retailers are adapting • Measuring a cross-touchpoint customer journey