Niklas Adalberth

Deputy CEO and Board Member
Klarna

Niklas Adalberth is a co-founder and deputy CEO of Klarna. Born the same year as CEO Sebastian Siemiatkowski, Niklas has a master’s degree in international business from the Stockholm School of Economics, where he founded Klarna together with his two co-founders. He also has entrepreneurial experience within the IT sector. Niklas being a childhood friend of Sebastian, Klarna is not the first adventure they have embarked on together. Before founding Klarna they traveled around the world without flying and after 143 days on the road under harsh conditions they were confident that their companionship could survive everything.

Check out the incredible speaker line-up to see who will be joining Niklas.

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Day 1

Tuesday, October 6th, 2015

10:40 Mobile is Not for Browsing, It's For Buying--Klarna Checkout Increases Conversion by 44%

2014 is the year of the mobile. This mobile revolution can have immense impact on e-retailers’ businesses. Many e-retailers believe that consumers use mobile simply as a channel for marketing or research, and that consumers carry out actual purchases in physical stores. Klarna’s view is that this is the case only because there have been no successful payment alternatives, until now. Mobile is not for browsing, it's for buying