Ryan Davies

Head of Loyalty & CRM
Mothercare

With 10years’ experience in CRM database, email and mobile marketing behind him, Ryanunderstands how to get the most out of customer data and message deliveryplatforms, and how data can be used to ignite creativity. Ryan was a founding member of RAPP Datain the London agency and has led award-winning projects which integrateoffline, email, mobile and social channels into connected customer experiences. Ryan loves cool new technology, butknows that unless you can use it to make the customer experience more relevant,more engaging, and easier to interact with, there is no point in it. Ryan has been client side for18 months, heading up the CRM and Loyalty functions for Mothercare and EarlyLearning Centre. Previous experiencecovers a range of industry sectors with clients includingVirgin Media, Barclaycard, Open University, Bacardi, ESPN, Skype, Best WesternHotels, LOVEFiLM, Dixons Retail and Cancer Research UK.

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015

13:00 Discovering How To Link Online, Offline, Social & Other Data Together In Your CRM To Create Automated One On One Conversation

Mothercare is currently working towards how data & CRM can be used to have a one on one conversation in an efficient way. In order to do this they are rebuilding their old CRM, linking store data and putting in a social platform. When customers are in-store, it is harder to catch the details. Therefore, they are enabling online and offline to work together.

Building on his presentation from last year, Ryan will share how far Mothercare has come in their journey and how their reformed data strategy has resulted in a far more personalised customer experience.