Shivani Tejuja

Digital Operating Adviser
Apax Partners

SHIVANI TEJUJA is a leading eCommerce and multichannel expert, specialising in enhancing the customer experience across platforms. A graduate of London Business School and the University of Pennsylvania, her impressive career includes senior management roles and directorships at a host of major brands in the US and Europe, including Microsoft, Starbucks, Amazon, Expedia and Voyages-sncf.com – Expedia’s joint venture with the French national train operator.

Most recently, she was Multichannel Director of New Look, strategising this dynamic fast-fashion brand's customer experience and growing their digital business over 50% year-over-year. And today, Shivani serves as an digital advisor in the retail sector.

Check out the incredible speaker line-up to see who will be joining Shivani.

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Day 1

Tuesday, October 6th, 2015

14:30 Breaking Down Social Media Marketing To Determine Click Through Rates, Engagement Of Consumers & ROI From This Channel

• Learn how goal directed customers are often taking things into their own hands and cutting organisations out of the loop entirely
• Getting to grips with what is the right level of engagement

o What do people want? Anonymous reviews? Recommendations from friends? Data from crowd?

• Discovering what the right level of content is to persuade users to achieve their goal
• Demystify all the hype around social media - is it the ultimate channel or just part of a rich mixture?