Simon Chatfield

Head of eBusiness & CRM
Heathrow

“Following marketing and loyalty positions with TUI and British Airways in both the UK and US, Simon spent eight years with the Digital Transformation practice of Capgemini Consulting assisting travel, leisure and retail businesses to define their digital customer strategies. Following one such engagement with Heathrow Airport Holdings, Simon moved to the airport operator as Head of eBusiness & CRM to fully implement that strategy and already counts a new multichannel retail loyalty scheme, digital mapping technology and the integration of WiFi data into the single customer view amongst his accomplishments”

Check out the incredible speaker line-up to see who will be joining Simon.

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Day 1

Tuesday, October 6th, 2015

15:30 Utilizing WiFi & Location Data to Drive Future Online Purchase or Footfall

Simon Chatfield, Head of eBusiness & CRM, Heathrow

Covering five square miles and processing nearly 200,000 passengers each day (over 70 million per year) Heathrow is one of the world’s busiest airports . With over 200 different outlets, Heathrow is also home to some of the world’s most successful retail space with annual net sales of over £1.7 billion. Learn how Heathrow is using its new passenger WiFi and digital mapping services in combination with traditional CRM practices to protect and drive these commercial returns.
• How is Heathrow ‘making every journey better’?
• Can improved passenger experience translate into commercial return?
• What value in WiFi and location services?
• What learnings from Heathrow’s experience?