Simon Dupuy

Head of Online Marketing
Expedia

Simon Dupuy is in charge of global mobile marketing for the Expedia brand. Simon joined Expedia six years ago and previously worked in the online marketing departments of Air France and Yahoo. His first role was with the Hotels.com brand where he was in charge of marketing for Germany and Eastern Europe. He then moved to the Expedia brand with the responsibility of building new partnerships with banks, internet portals as well as looking after display marketing in Europe

Check out the incredible speaker line-up to see who will be joining Simon.

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Day 1

Tuesday, October 6th, 2015

13:00 Integrating Mobile Into Your Marketing Campaigns

• Understanding what has worked & not worked in linking mobile with more traditional media
• Understanding how you can influence consumers based on location
• Determining how to measure your marketing spend in the mobile environment to be confident it delivers the ROI you require for your investment
• Moving customers from researching on their mobile to acquiring on your site

o How do you measure that and re-engage that audience? How will people measure in the future?