Tim Benhart

Director of Implementation Services
Ensighten

As a senior leader of Customer Success, Tim leads the professional services, support and training teams for the Ensighten platform. He oversees companywide delivery for the Ensighten Tag Management System, Mobile Application solution, Privacy and Activate technologies. Tim is also responsible for the development of the company's growing strategic service offerings around best practices in the Digital Marketing space around TMS, Analytics, Optimization. Tim has been an innovative leader and driver of growth of client services programs at Stratigent, Unica and IBM and now Ensighten. Tim began his career as a consultant handling web analytics implementations and strategic digital marketing projects in around the globe. Tim has led ground-breaking product marketing and strategic leadership engagements with Fortune 500 companies as well as entrepreneurial initiatives across North America, EMEA & Asia.

Check out the incredible speaker line-up to see who will be joining Tim.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015

15:00 Customer Success: Implementing Mobile Analytics at TUI

As TUI consumers embrace a more mobile experience, there is a high need for technology to keep up with the growing mobile experience demand. Learn about how TUI is leveraging Ensighten in conjunction with their analytics partners to better understand consumer behavior. Discussion topics will include why TUI is using Ensighten, details of the implementation, and key lessons learned. Hear from Adrian Maguire, TUI’s General Manager of Analytics on how they leverage Ensighten to gain the analytics intelligence and marketing agility needed to better serve their mobile customers.firstchoice.co.uk websites.