Violaine Muras

Head of Digital Commerce
Avenue 32

Violaine Muras is head of Digital Commerce at luxury fashion e-tailer, Avenue 32, with a role encompassing visual merchandising, digital marketing and web development. Prior to this, Violaine spent two years at Conde Nast UK before joining the newly created e-commerce team at Burberry Ltd in 2008. She now has more than 6 years’ experience delivering transactional websites for luxury fashion brands.

Check out the incredible speaker line-up to see who will be joining Violaine.

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Day 1

Tuesday, October 6th, 2015

08:20 Building For Mobile First: How Do You Prioritise What To Include On Mobile Vs. Tablet Vs. Online?

What Are The Top Features & Functionalities To Focus On? How Does Responsive & Adaptive Design Fit Into Your Strategy?

More than ever before, consumers are moving between different media channels, platforms and devices to get the most out of their time. According to Google, over 90% of people switch between digital devices in order to accomplish tasks. What additional data does this provide? Takeaways include:

• Knowing what to keep from the print medium and what to leave behind when designing digital mobile products
• Thinking responsively. Designing for all devices, including those that don't exist yet!
• What are the top features & functionalities to focus on for each device type?

o How will that shift in the next 2-3 years?

• The year of the mobile has been – and continues. Huge growth in mobile usage provides even more data but how do we understand how mobile changes customer behavior?
• Customers are using multiple devices and visiting sites more frequently – how do retailers adapt to this?
• How far can you push personalisation without creating a disjointed customer journey?
• What we still can't do yet