Etail Europe 14 (past event)

22 - 24 June, 2014

Queen Elizabeth II Conference Centre, London, United Kingdom

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Violaine Muras, Head of Digital Commerce at Avenue 32

Violaine Muras


Head of Digital Commerce
Avenue 32

Check out the incredible speaker line-up to see who will be joining Violaine.

Download The Latest Agenda

Day 1

Tuesday, October 6th, 2015


08:20 Building For Mobile First: How Do You Prioritise What To Include On Mobile Vs. Tablet Vs. Online?

What Are The Top Features & Functionalities To Focus On? How Does Responsive & Adaptive Design Fit Into Your Strategy?

More than ever before, consumers are moving between different media channels, platforms and devices to get the most out of their time. According to Google, over 90% of people switch between digital devices in order to accomplish tasks. What additional data does this provide? Takeaways include:

• Knowing what to keep from the print medium and what to leave behind when designing digital mobile products
• Thinking responsively. Designing for all devices, including those that don't exist yet!
• What are the top features & functionalities to focus on for each device type?
o How will that shift in the next 2-3 years?
• The year of the mobile has been – and continues. Huge growth in mobile usage provides even more data but how do we understand how mobile changes customer behavior?
• Customers are using multiple devices and visiting sites more frequently – how do retailers adapt to this?
• How far can you push personalisation without creating a disjointed customer journey?
• What we still can't do yet